The New Homes Sales Division of Coldwell Banker is a multifaceted function including education and training of New Homes Specialist agents and specialized marketing-especially on the web. In our company it also means unique domain names and unique phone numbers for individual subdivisions. We also operate Coldwell Banker's proprietary software,  Lead Router which reads emails to our designated subdivision specialists within 20 seconds of being sent by consumers. This means our builders will benefit from immediate response on consumer inquiries by a TEAM of highly trained accountable associates. Builders will benefit from all the feet-on the-street potential of our large staff of associates who will know our builders subdivisions and product intimately, but our builders will generally need to have only a single point of supervision contact within our company.

 

Of course, all this technology lends itself to accountability between the associates and the company as well as between the company and the builder. Our reporting functions and on-going market research will help our builders remain competitive in an ever-changing market.

 

Our company goal is to add value to our builder clients through generating all possible leads through our professional marketing processes, scrubbing and perfecting the consumer leads. interfacing with the consumers with product knowledge to save builder time and effort in the sales-to-closing processes, generate pre-solds, and keep our builders ahead of the curve in the absorption rate of their product.

 

Our associates are then obvious choices for buyers who wish to be exclusively represented by a  New Homes Buyer Agent who has the industry and product knowledge to pave the way to the joy of moving into a brand-new home.